Taking an ethical and personal approach to letting property.

Taking an ethical and personal approach to letting property.

The Ethical Landlady

The Ethical Landlady provides a comprehensive lettings service to both landlords and tenants in south London.

The Ethical Landlady Ltd was created in 2017  to provide a high quality tailored letting and property management service to landlords across London and the south east.

We recognise that landlords want an agent that will do what they say they will do, keep them informed, ensure legal compliance and charge a fair price. Tenants want a letting agent who is readily accessible, straight forward to deal with and responds quickly to issues or concerns.

The Ethical Landlady delivers all of those things but places a premium on doing so with integrity, honesty, fairness and respect.

The service is available to landlords of a single property and those with larger portfolios.

Services offered include;

  • Market appraisal and rental valuation of your property
  • Advertising and marketing your rental property including photography, floorplans as required
  • Handling all communications with prospective tenants
  • Conducting all face to face or virtual viewings
  • Managing tenant referencing requirements
  • Ensuring all legal and compliance requirements are met
  • Commissioning of any EPC, gas, electrical certificates
  • Creation of necessary Tenancy Contracts
  • Registration of rental deposit in government scheme
  • Ongoing tenancy and property management
  • Project management of property refurbishment prior to or during the tenancy

Why are we different?

Everything we do is underpinned by 5 clear principles


You will always know how much you are paying and what it is for


If we can do it ourselves, we will, saving you money


We deal with issues and questions today not tomorrow


We take care to match lovely landlords with lovely tenants


You’ll always feel like you matter to us

The Ethical Landlady is not a chain; the company provides a high quality service from a named individual with all activity being overseen by the Managing Director Karen, who takes personal responsibility for ensuring the service is delivered as promised.

Many letting agents will promise you a great service. The critical thing though is not what they promise, but what they deliver. The reason The Ethical Landlady is different is that we will do all the things that a standard letting agent would do, and then we do more.

What does this mean?

We properly supervise the work of tradespeople. We take calls in the evenings and weekends. We clean, carry, fix and assemble when circumstances require it. We talk to tenants regularly without intruding on their right to a peaceful home life. We do everything we can to avoid costly call out fees. We don’t add commission on top of a tradesperson’s invoice. Where we can source a local cheaper part, we do.

We want you to take as much care in choosing us as your letting agent as we will take in choosing the properties, landlords and tenants that we work with. Making the right choice at the beginning is crucial to a successful relationship.

What we charge

And its less than you might think

We take a fair, transparent and fixed fee approach to finding the right tenants and letting your property. The Tenant Find service advertises your property, finds you tenants, puts in place the tenancy agreement and ensures the tenants move in safely.

Landlords We Work With

Providing a fantastic service to landlords is a key driver for the business. We understand that you’re trusting a valuable asset that may once have been your home to us and you want to be confident we will take the same care that you would yourself. But don’t just take my word for it. Here’s what some of the landlords we’re currently working with say about us.

Tenants We Work With

The best relationships always bring good people together. For landlords that means finding great tenants and The Ethical Landlady believes passionately in not only finding them but building and maintaining a strong positive open relationship throughout the tenancy. Here’s what some of our tenants say about us.

Who is The Ethical Landlady?

I’m Karen Gregory aka The Ethical Landlady and I began operating as a letting agent in 2017 having rented out my own properties for a number of years.

My own experience of using high street agents combined with the stories that friends and family would tell me convinced me that there was an opportunity to provide the kind of letting service that I would want for myself. By that I mean operating as a lettings agent who is driven by a desire to provide a top class service to both landlords AND tenants, a strong belief that being ethical is important in a world that can often appear unfair and unscrupulous and most importantly, a personal ambition to play a key role in providing lovely, safe homes for people to live in.

My ethical approach to the business also includes ensuring that I am positive about and respectful of the different needs of landlords and tenants based on their social identity.

As they say, if you want something done properly, do it yourself  – so I launched The Ethical Landlady.

Other things we can do

The Ethical Landlady also offers a full project management service for building work and refurbishments in both your own home and in your rental property. We can advise on options, provide ideas, liaise with builders and relevant trades to obtain itemised quotes and fully manage your build or refurb from start to finish. We have project managed kitchen extensions, replacement bathrooms, refurbished kitchens and decorating from top to bottom in all types of property. Our access to trade discounts can help make your money go further. Whether your budget is £5,000 – £100,000 we offer a personal and bespoke service focused on delivering your project from idea stage through to completion.